Search results for "Conspicuous consumption"
showing 5 items of 5 documents
Evolutionary psychological consumer research:Bold, bright, but better with behavior
2020
Abstract This special issue includes state-of-the-art papers that leverage various theories from evolutionary psychology (EP) to shed light on important consumption-related phenomena. Our guest editorial provides an overview of this EP-based consumer research, highlighting the key content, common denominators, and significant strengths of the articles. The papers cover a wide variety of topics, characteristic of evolutionary-informed research, that we structure around the following three themes: (1) Mating, marketing, and meaningful motivating forces, (2) Conspicuous consumption and salient signs of “showing off,” and (3) Human hormones and biologically-based business research. We close our…
Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand.
2021
Conspicuous consumption symbolizes ostentatious and material consumption through the purchase of products and services with a higher economic value and that allows their consumers to excel socially. However, conspicuous consumption often does not represent social and environmental values, because their products are often not characterized by being made through sustainable processes. United Nations, through its sustainable development agenda, invited companies to be aware of the social and environmental problems of the world and to be able to generate strategies that can be sustainable over time and allow the growth of both the company and society in general. This study analyses the case of …
Populated Places and Conspicuous Consumption: High Population Density Cues Predict Consumers’ Luxury-Linked Brand Attitudes
2021
Population density has been identified as an ecological factor with considerable behavioral implications. The present research aimed to examine whether the mere perception of more (vs. less) populated places can change consumers’ luxury-linked brand attitudes. To this end, we experimentally manipulated consumers’ perceptions of population density using pictorial exposure to high (vs. low) population density cues. The results revealed a significant interaction between manipulated population density and perceived brand luxury on brand attitudes. Specifically, exposure to high rather than low population density cues resulted in more positive (negative) attitudes toward brands deemed to be more…
Herbert J. Davenport on Conspicuous Consumption and the Economics of Feminism
2019
This article analyzes Herbert J. Davenport’s discussions of conspicuous consumption and feminism. Even though these (typically) Veblenian topics represent two “episodes” in many respects disconnected with the central body of Davenport’s theoretical interests, the assessment of Davenport’s views on these matters enlarges our knowledge of the development of his thought. Our analysis shows how Davenport can be enrolled among the forerunners of the modern theory of positional goods. Moreover, our article offers some new findings on the impact of Veblen’s ideas on one of his closest students at the Chicago University.
The President of the gold diggers: Sources of power in a gold mine in Burkina Faso
2003
The article provides an example of how 'formal' and 'informal' modes of power and legitimacy, as well as material and symbolic leadership resources, may intersect and interrelate. It analyses the sources of power that a Big Man in West Africa mobilised in order to appropriate mining rights and to establish leadership in a gold mining camp. As an entrepreneur in an economic field directly regulated by state laws and authorities, he has to operate within these structures while at the same time subverting them by creating a 'system of personal power' that resembles Sahlins' classic model of the Big Man in Melanesia. Although he is elected to represent the gold diggers, his leadership position …